The main goal of the international project, Whole World is to develop an innovative system
capable of ensuring an effective raising funds for realization of charitable programs
Before telling you about the features of the Fundraising Technologies used in our project, we
would like to say a few words about the concept of Fundraising as an inherent process of
Everyone knows the concepts like patron, donator, sponsor, benefactor...
- these are individuals and legal entities donating their funds for charitable purposes or
implementation of the programs of various non-profit organizations (NPOs). The difference
between them consists only in terms of aid provision: someone donates voluntarily and
gratuitously while others under certain conditions.
In order to actively involve such sources of funding to charity, it is necessary to be
constantly engaged in their search, hold meetings and special events. The charity
foundations should have a staff of experienced employees (fundraising managers) for
continuous work on finding and involving the charitable donations. Some foundations are able
to do it quite successfully using the existing relationships, while others are unable to
involve such employees because of financial constraints.
Therefore, along with the current development of charity, another active group of the charity
movement participants has started to segregate itself.
They are called FUNDRAISERS
- the individuals or legal entities involved in the targeted search and engaging the sources of funding into the NPOs.
It is worth to note that the Fundraising is not a charity, and the Fundraiser is not a source of charitable donations.
The Fundraising started to develop in the U.S. in the 1980s
during the Ronald Reagan administration, when the non-profit sector experienced a financial
crisis due to reduction of budgetary financing for social programs. Since that time, the
movement has become widespread and took shape as an independent discipline. In Russia, the
Fundraising began to actively develop from the 1990s simultaneously with the development of
non-profit organizations whose activities were not aimed at making profit, but aimed at the
solution of socially important tasks that caused demand for attraction of funding sources
for their activities. Currently, the Fundraising is an integral part of the activities like
social management, marketing, PR and advertising, etc.